TITLE

Monkey business

PUB. DATE
November 2001
SOURCE
Cabinet Maker;11/30/2001, Issue 5265, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the La-Z-Boy Dreamtime recliner in the commercial of ITV Digital in Great Britain. Function of the recliner in the commercial; Construction of the recliner; Details on the ITV Sport competition.
ACCESSION #
5626866

 

Related Articles

  • Monkey owners donate mascot to Comic Relief.  // Marketing (00253650);2/20/2003, p4 

    Reports on the end of the custody battle over the former star of British company ITV Digital's advertisement icon, Monkey by giving its to Comic Relief.

  • MEDIACHOICE. Darby, Ian // Campaign;11/23/2001, Issue 47, p10 

    Features advertising media ITV Digital in Great Britain.

  • Monkey rebrand campaign a hit says ITV Digital.  // Marketing (00253650);7/26/2001, p9 

    Reports on the success of the ITV Digital's rebranding campaign featuring Al and Monkey.

  • Great ads, but ITV Digital was a flawed offer. Calcraft, Stef // Marketing (00253650);5/9/2002, p6 

    Looks into the issues concerning the growth of television advertising in of ITV Digital company in Great Britain. Status of advertising in the country; Accumulation of advertising revenues by the company; Impartation of understanding about television revolution.

  • MEDIA CHOICE.  // Campaign (UK);12/7/2001, Issue 49, p12 

    Presents the 'Monkey and Al's' Christmas television viewing guide of ITV Digital in Great Britain. Features; Awareness of the quality and diversity of the content of ITV Digital.

  • Hytner to banish 'bland brand' in relaunch. Brech, Poppy // Marketing (00253650);3/28/2002, p7 

    Reports the announcement of a three-pronged strategy to relaunch ITV1 of ITV Digital in Great Britain. Business conditions of ITV Digital; Views of ITV marketing and commercial director Jim Hytner on three-pronged strategy.

  • 'Image wrapper' can't cover up a poor core offer. Taylor, David // Marketing (00253650);5/16/2002, p18 

    Reports the cover-up by ITV Digitals on the poor quality reception through advertising and rebranding of the product. Creation of impactful advertising campaign by marketing teams; Importance of major investment of human and financial resources needed for brand and deliver; Effectiveness of...

  • Advertisers should push ITV toward a joint digital venture. Smith, Craig // Marketing (00253650);4/4/2002, p17 

    Editorial. Comments on importance of advertisers for improvement of ITV Digital in Great Britain. Persuasion to broadcasters for termination of relationship with ITV; Importance of government's intervention on digital television; Significance of joint digital venture for recovery after losses.

  • Monkey and Al star in ITV Digital's spoof test card for sofa sleepers.  // Campaign;2/15/2002, Issue 6, p36 

    Reports on the television campaign for sofa sleepers by ITV Digital.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics