ESPN Wins with Truck Sweeps

December 2001
Multichannel News;12/3/2001, Vol. 22 Issue 49, p52
Reports on the success of sweepstakes promotion of cable television network ESPN in the United States.


Related Articles

  • DirecTV Sets Promo For 'ESPN Game Plan.' Umstead, R. Thomas // Multichannel News;07/24/2000, Vol. 21 Issue 30, p46 

    Announces a partnership between DirecTV Inc. and ESPN to create a sweepstakes campaign for the `ESPN Game Plan' package. Mechanics of the sweepstakes; Marketing vehicles planned by DirecTV to support the package.

  • ESPN.  // Broadcasting & Cable;2/20/95, Vol. 125 Issue 8, p24 

    No abstract available.

  • ESPN enters PPV arena. S.M. // Broadcasting & Cable;4/5/93, Vol. 123 Issue 14, p24 

    Declares that ESPN has entered the pay-per-view (PPV) business. ESPN PPV activities, which will fall under the purview of the recently formed subsidiary ESPN Enterprises, headed by Dick Glover; The development of new and ancillary businesses, including home video, licensing, merchandising and...

  • United Airlines takes ESPN flight. CS // Broadcasting & Cable;5/10/93, Vol. 123 Issue 19, p43 

    Reports on ESPN international signing with United Airlines for a rotation on its international channel, which serves more than two million people in 75 nations. United's signing with ESPN's multilingual service; Programming in native languages; Sports programs.

  • ESPN to spin off.  // Dirt Bike;Nov93, Vol. 23 Issue 11, p10 

    Looks at cable network ESPN2, a spin off of the ESPN aimed at younger type of viewers. Extreme sports as bread and butter of the new cable channel; Host Jerry Bernardo.

  • Power programming.  // American Fitness;Mar/Apr96, Vol. 14 Issue 2, p13 

    Features the fitness programs aired by sports cable channel ESPN2 on weekdays. Ratings increase since the airing of new programs; Program titles; Quality of ESPN2's programming.

  • ESPN takes November.  // Electronic Media;12/01/97, Vol. 16 Issue 49, p55 

    States that ESPN network television won the basic cable equivalent of the November sweeps, which finished in the four week period with 2.4 Nielson rating in its cable universe. Information on the placing of other companies.

  • ESPN hike causes cable rhubarb. Donohue, Steven // Electronic Media;04/20/98, Vol. 17 Issue 17, p4 

    Reports that ESPN network is increasing rates per subscriber in order to pay for the network's multi-billion National Football League contract. What action is Congress taken in relation to the increase; Comments made by Ken Johnson, a spokesman for the congressmen; Insight on ESPN's view point...

  • ESPN getting into more fantasy. R.T. // Broadcasting & Cable;10/06/97, Vol. 127 Issue 41, p70 

    Reports on developments on the cable television network ESPN as of October 6, 1997. Plans to introduce two non-main-stream fantasy sports game; Delay of its launch of the hockey games.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics