The Value of Customer Loyalty

November 2010
Metal Center News;Nov2010, Vol. 50 Issue 12, p24
Trade Publication
The article discusses the value of customer loyalty, which is considered as one of the most important gauges of future success of a company. It states that companies that have developed the most trust and loyalty with their customers stand to fare best when demand weakens. It notes that measuring loyalty is especially important when customers have numerous options on where to buy.


Related Articles

  • Views From Abroad: Japan. Wills, James R.; Huddleston, Nick H. // Journal of Accounting, Auditing & Finance;Summer82, Vol. 5 Issue 4, p368 

    The article comments on the role of marketing in the success of the Japanese business sector. Japanese firms believe in the marketing concept that the most fundamental objective of a business enterprise is to satisfy customers and that the long-term profitability of the firm will be optimized if...

  • Coupons can be cutting-edge. West, Richard // Marketing Week;6/23/2005, Vol. 28 Issue 25, p45 

    Focuses on the variety of customer loyalty schemes by the business enterprises in Great Britain. Consideration of coupons as sales promotion tools; Cornerstone of employee incentive schemes and reward programs; Encouragement of customer retention and shopper frequency; Efficiency of the...

  • Price Is Not Always The Point. Hunt, Todd // Business Journal (Central New York);3/10/2006, Vol. 20 Issue 10, p35 

    The article discusses the relevance of an excellent customer service. According to the author, personalized services granted by employees to their customers are considered to be priceless. Moreover, he pointed out that it could attract and retain customers. Cited as an example is the services...

  • CUSTOMER LOYALTY. Allen, John // Smart Business Houston;Aug2011, Vol. 6 Issue 2, p6 

    The author explains how to create a service-oriented company. He says it is not enough to just keep customers satisfied. He believes that customers should have a level of devotion, and a sense of loyalty to the product and the company. Steps that should be taken to attain the desired level of...

  • Engagement: One of the most powerful emerging business principles of the 21st century.  // CRM Magazine;Mar2008, Vol. 12 Issue 3, Special section p11 

    The article focuses on the business principle of engagement. Engagement is a situation in which customers are completely satisfied and are loyal to a company. Engaged customers have an emotional bond with a particular firm. They value their relationship with the company more than product quality...

  • Getting customers to advocate for your company. Huetteman, Janet // Westchester County Business Journal;2/28/2005, Vol. 44 Issue 9, p58 

    Comments on strategies for companies to encourage customers to become their advocates. Importance of understanding what the company has to offer to cultivate customer loyalty; Case example of the success of JetBlue Airways.

  • Premia la lealtad. GÓMEZ, ANDREY VALENCIA // Entrepreneur Mexico;mar2009, Vol. 17 Issue 3, p78 

    No abstract available.

  • A measured view of clients. Walker, Kevin // Accountancy;Apr2001, Vol. 127 Issue 1292, p62 

    This article traverses the effectiveness of maintaining relationships with existing clients. Many professionals view the role of "new business development" as an active one, while client management is seen as a more passive one. However, for most firms, over 90% of fee income each year comes...

  • Great customer service is key to business success. Adkins, Ben // Fort Worth Business Press;1/30/2006, Vol. 19 Issue 5, p11 

    Discusses the importance of customer service to business success. Reasons for losing customers; Factors which are important in maintaining customer loyalty; Importance of understanding the point of view of customers regarding customer service.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics