The Value of Customer Loyalty

November 2010
Metal Center News;Nov2010, Vol. 50 Issue 12, p24
Trade Publication
The article discusses the value of customer loyalty, which is considered as one of the most important gauges of future success of a company. It states that companies that have developed the most trust and loyalty with their customers stand to fare best when demand weakens. It notes that measuring loyalty is especially important when customers have numerous options on where to buy.


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