Amp'd Down

Drucker, Elliott
August 2007
Wireless Week;8/15/2007, Vol. 13 Issue 13, p18
Trade Publication
The article discusses the failure of Mobile Virtual Network Operator (MVNO) Amp'd Wireless to deliver wireless services focused on content and data features. It highlights the inability of Amp'd Wireless to cope with the realities of wireless content delivery business such cost of sales, as an example. It analyzes the cause of Amp'd Wireless' failure, either from poor business and technical practices, or the lack of business beyond communications and Internet access.


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