The Coach in Your Hand

Smith, Brad
August 2007
Wireless Week;8/15/2007, Vol. 13 Issue 13, p14
Trade Publication
The article describes the mobile phone as a coach. It cites examples, such as the MyFoodPhone, an application by Sprint that helps users modify their eating habits and the Personal Performance Coach (PPC) by Accenture Technology Labs that runs a number of personal coaching to help users be more effective at home and on the job. Alex Kass, senior researcher at Accenture Technology, relates that they have developed a Mobile Personal Services platform which he describes as an angel.


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