Mobile Advertising Reaches for the Sky

Smith, Brad
August 2007
Wireless Week;8/15/2007, Vol. 13 Issue 13, p6
Trade Publication
The article discusses mobile advertising, a booming industry that has grown with Internet advertising. It notes that Strategy Analytics has predicted that the 1.4 billion-U.S.-dollars spent by advertisers on mobile media in 2007 will rise to 14.4 billion U.S. dollars in 2011. It cites the comment of Phil Taylor, director of Strategy Analytic's global wireless practice, that Sprint Nextel, Verizon Wireless and Vodafone have sped up their plans to sell advertising through their networks.


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