TITLE

Mobile Advertising Reaches for the Sky

AUTHOR(S)
Smith, Brad
PUB. DATE
August 2007
SOURCE
Wireless Week;8/15/2007, Vol. 13 Issue 13, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses mobile advertising, a booming industry that has grown with Internet advertising. It notes that Strategy Analytics has predicted that the 1.4 billion-U.S.-dollars spent by advertisers on mobile media in 2007 will rise to 14.4 billion U.S. dollars in 2011. It cites the comment of Phil Taylor, director of Strategy Analytic's global wireless practice, that Sprint Nextel, Verizon Wireless and Vodafone have sped up their plans to sell advertising through their networks.
ACCESSION #
55869166

 

Related Articles

  • Cell division. Morris, Anne; Lennighan, Mary // Total Telecom Magazine;Oct2009, p8 

    The article discusses the increasing demand for femtocells in the mobile telecommunications industry. It reveals that the majority of mobile operators are choosing the mini base stations to increase indoor coverage. In Europe, Vodafone is the only operator with a commercial femtocell offering....

  • Open arms. Meyer, Dan // RCR Wireless News;10/27/2008, Vol. 27 Issue 34, p14 

    The article focuses on the open initiatives proposed by Sprint Nextel Corp. and Verizon Wireless in the U.S. During the Mobile Internet World 2008 event, Sprint corporate strategy vice president Russ McGuire claims that their open initiative will be centered on its mobile WiMax network....

  • Get Smart: The Complete Producer's Guide to Smartphones.  // Agent's Sales Journal;Dec2010, Vol. 13 Issue 12, p22 

    The article presents a guide on the advantages and disadvantages of buying smartphones from several telecommunication firms like Sprint Nextel Corp., and Verizon Wireless in the U.S. Sprint Nextel Corp.'s HTC Hero is advantageous due to its impressive customizable interface and good call...

  • Making live music mobile. Kapko, Matt // RCR Wireless News;6/9/2008, Vol. 27 Issue 18, p3 

    The article reports on various wireless companies in the U.S. which are making live music available on mobile. As reported, Sprint Nextel Corp. aired the first concert on mobile in 2005 with a huge marketing push behind a Bon Jovi concert that year. Others have followed since then. It is also...

  • Qwest wireless biz boon to VZW, loss to Sprint. Carson, Phil // RCR Wireless News;3/3/2008, Vol. 27 Issue 5, p25 

    The article reports on the possibility for Qwest Communications International Inc. to take its 824,000 wireless subscribers from the network of Sprint Nextel Corp. to code-division multiple access rival Verizon Wireless in 2009 when its current mobile virtual network operator agreement expires,...

  • Send in the quants.  // Telecom Asia;Dec2008, Vol. 19 Issue 12, p60 

    The article focuses on the effort of Harry McCracken, founder and editor of "Technologizer," to seek the final price for a Blackberry Curve smartphone from AT&T, T-Mobile, Sprint Nextel Corp., Verizon and Amazon.com. It stated that the regular retail prices are from $329.99 at AT&T to $569.66 at...

  • Alternatives in LTE. Mallinson, Keith // Wireless Week;5/1/2008, Vol. 14 Issue 10, p18 

    The article reports on the plans of telecommunication firms AT&T and Verizon to deploy the Long Term Evolution (LTE) project that seeks to improve the mobile phone standard to cope with future requirements in the U.S. AT&T would deploy LTE in 2013 across the 1700/2100 megahertz. According to the...

  • Researcher high on DO, lukewarm on DV, UMTS, vendors wary of report. Omatseye, Sam // RCR Wireless News;11/24/2003, Vol. 22 Issue 47, p6 

    Reports on the advantage of CDMA2000 1x Evolution- Data Only (DO) technology over Universal Mobile Telecommunications System (UMTS) according to a study by Alexander Resources. Key strengths of DO; Migration plans of Sprint PCS towards the Evolution for Data and Voice technology; Comments from...

  • Technology. Brunelli, Richard // MediaWeek;4/28/2008, Vol. 18 Issue 17, pSR18 

    The article discusses television advertising in technological industries. The author predicts that telecommunication companies such as AT&T, Verizon and Sprint will spend the most for television advertising in the technology sector. Analyst Jeff Kagan suggests that telecommunication companies...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics