Mid-sized segment fights ho-hum image

Geist, Laura Clark
November 2001
Automotive News;11/12/2001, Vol. 76 Issue 5957, pM2
Trade Publication
Reports the strategy of automotive marketers toward mid-sized cars in the United States. Plan of automakers to expand versions of their model to meet customer needs; Introduction of sporty trim levels of Jane mid-sized sedans to attract buyers; Anticipation on the sales of mid-sized cars.


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