TITLE

Chevy gets Olympic gold

AUTHOR(S)
Cantwell, Julie
PUB. DATE
November 2001
SOURCE
Automotive News;11/12/2001, Vol. 76 Issue 5957, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the Olympics sponsorship of the automobile manufacturer Chevrolet in Salt Lake City, Utah. Representation of the advertising campaign during the games; Focus of exclusive marketing programs; Alteration in the Olympic sponsorship.
ACCESSION #
5586622

 

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