TITLE

Bridgestone wants to make up

AUTHOR(S)
Yamaguchi, Yuzo
PUB. DATE
November 2001
SOURCE
Automotive News;11/12/2001, Vol. 76 Issue 5957, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the reconciliation effort of Bridgestone Corp. to Ford Motor Co. in the United States. Willingness of chief executive officer Shigeo Watanabe to repay the recalled tires; Restoration of the tarnished brand image; Launch of aggressive marketing campaign.
ACCESSION #
5586616

 

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