Bridgestone wants to make up

Yamaguchi, Yuzo
November 2001
Automotive News;11/12/2001, Vol. 76 Issue 5957, p1
Trade Publication
Reports the reconciliation effort of Bridgestone Corp. to Ford Motor Co. in the United States. Willingness of chief executive officer Shigeo Watanabe to repay the recalled tires; Restoration of the tarnished brand image; Launch of aggressive marketing campaign.


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