ESPN, AT&T Find Promo Success in the Mail

Forkan, Jim
November 2001
Multichannel News;11/26/2001, Vol. 22 Issue 48, p88
Focuses on the idea centering a direct-mail effort to drive digital cable around the magazine by the ESPN. Campaign on acquisition and digital-upgrade effort; Encouragement to AT&T Broadband systems; Interest in the promotion of Adlink.


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