TITLE

Nets Do Well While Doing Good

AUTHOR(S)
Forkan, Jim
PUB. DATE
November 2001
SOURCE
Multichannel News;11/26/2001, Vol. 22 Issue 48, p88
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the network/affiliate sales promotion of cable system operators. Prevalence of sales promotion campaigns with a pro-social slant; Details on the breast-cancer awareness campaign; Increase in the cause-related efforts of television networks following the September 11, 2001 terrorist attacks.
ACCESSION #
5585792

 

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