TITLE

Live Events, Award Shows Trigger Affiliate Ad Sales

AUTHOR(S)
Forkan, Jim
PUB. DATE
November 2001
SOURCE
Multichannel News;11/26/2001, Vol. 22 Issue 48, p86
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotion of the network programming of a network affiliate powering local advertising sales. Attraction of the visits of the big trucks from ESPN; Version of the ZooVenture as network's game show; Live stage production of Scooby-Doo.
ACCESSION #
5585791

 

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