Live Events, Award Shows Trigger Affiliate Ad Sales

Forkan, Jim
November 2001
Multichannel News;11/26/2001, Vol. 22 Issue 48, p86
Focuses on the promotion of the network programming of a network affiliate powering local advertising sales. Attraction of the visits of the big trucks from ESPN; Version of the ZooVenture as network's game show; Live stage production of Scooby-Doo.


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