TITLE

Lifetime's Rise Lifts Bar in Women's Sector

AUTHOR(S)
Littlejohn, Janice Rhoshalle
PUB. DATE
November 2001
SOURCE
Multichannel News;11/26/2001, Vol. 22 Issue 48, p80
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents an emphasis on female-targeted network of Turner Network as the Number one primetime program on cable channel. Aim of the networks on the audience; Partnership of Oxygen with Carsey-Werner; Growth of the women's audience to ad-supported cable.
ACCESSION #
5585781

 

Related Articles

  • Stakes rising in battle for female viewers. McConville, Jim // Electronic Media;10/30/2000, Vol. 19 Issue 44, p24 

    Focuses on cable television networks that offer women's programming in the United States as of October 30, 2000. Lifetime Television; Oxygen Media; Romance Classics; SoapNet; Launch dates; Number of subscribers; Ratings performance.

  • Cable TV. Cooper, Jim // MediaWeek;02/14/2000, Vol. 10 Issue 7, p10 

    Presents news briefs on cable television in the United States as of February 14, 2000. Promotion of Steven Koonin as executive vice president and general manager of Turner Network Television; Why CNN selected Vivian Schiller as its executive vice president; Cost of the co-marketing commitments...

  • Women's network war begins: Lifetime Television fights back. McConville, Jim // Crain's New York Business;11/15/99, Vol. 15 Issue 46, p51 

    Focuses on the marketing strategies of Lifetime Television in preparation for Oxygen Media cable television network launch in the United States. Branding campaign planned to promote network programs; Launching of ads and cross-promotions in some of Herst's top women's magazines; Plans of using...

  • Lifetime fighting back. McConville, Jim // Electronic Media;11/08/99, Vol. 18 Issue 45, p4 

    Reports on United States cable channel Lifetime Television's mounting of its own year 2000 branding campaign as the launch of Geraldine Laybourne's Oxygen Media nears. Goal to parlay the network's reputation and the strength of its shows; Plan to exploit role as the incumbent; Comparison of...

  • BRIEFS.  // Cable World (10427228);9/30/2002, Vol. 14 Issue 36, p38 

    Presents news briefs on the U.S. cable television industry as of September 30, 2002. Response of FX, a cable network, to the recognition received by actor Michael Chiklis at the Emmy Awards; Plan of Music Television to broadcast episodes of the television program 'Fastlane'; Decision of Oxygen...

  • The Cablers.  // Variety;02/21/2000, Vol. 378 Issue 1, p30 

    Presents news briefs on cable television networks in the United States as of February 21, 2000. Plan of Discovery Communications and cable operator companies to create a women's professional soccer league; Nickelodeon's television series on Hispanic culture; Resignation of Oxygen Media executives.

  • MTV Latam bows Chile, Peru feed. Sutter, Mary // Daily Variety;04/18/2000, Vol. 267 Issue 33, p6 

    Reports that MTV Latin America has added a third feed to the Spanish lingo music channel.

  • Oxygen Wins One for Gerry. Gibbons, Kent; Haugsted, Linda; Moss, Linda; Reynolds, Mike // Multichannel News;11/19/2007, Vol. 27 Issue 46, p8 

    The article announces that cable programmer Oxygen Media Inc. has won a Forerunner Accolade award from the Women in Cable Telecommunications PAR Initiative.

  • Curtain rises for Ovation. McConville, Jim // Broadcasting & Cable;4/22/96, Vol. 126 Issue 18, p52 

    Focuses on `Ovation,' an arts cable network that was launched on April 21, 1996. Projection on subscribers by mid-1999; Statistics on subscribers that the network was launched with; Network's financing; Ovation's programming schedule.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics