Repurposed Shows Hit the Right Demos

Umstead, R. Thomas
November 2001
Multichannel News;11/26/2001, Vol. 22 Issue 48, p74
Focuses on the repurposed broadcast-network programming of cable networks. Struggle of the Fox broadcast network to capture breakout ratings on broadcast cables; Increase in the rating of the cable networks; Provision of a secondary revenue source to offset production costs without affecting the ratings.


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