CAB Sets Affil Promo Committee

Forkan, Jim
November 2001
Multichannel News;11/26/2001, Vol. 22 Issue 48, p14
Reports the creation of the Cabletelevision Advertising Bureau (CAB) in New York. Design to improve the deals between networks and affiliates; Lists of the CAB committee members; Impact in providing feedback on promotion tie-in successes and failures.


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