TITLE

CAB Sets Affil Promo Committee

AUTHOR(S)
Forkan, Jim
PUB. DATE
November 2001
SOURCE
Multichannel News;11/26/2001, Vol. 22 Issue 48, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the creation of the Cabletelevision Advertising Bureau (CAB) in New York. Design to improve the deals between networks and affiliates; Lists of the CAB committee members; Impact in providing feedback on promotion tie-in successes and failures.
ACCESSION #
5585756

 

Related Articles

  • Cable niches get the riches. McClellan, Steve; Romano, Allison // Broadcasting & Cable;6/17/2002, Vol. 132 Issue 25, p6 

    Reports developments in cable television in the U.S. as of June 2002. Evidence of lower cost-per-thousand rates in cable spending deals; Business performance of Cabletelevision Advertising Bureau; Difference of cable television from broadcast-network market.

  • CAB Guides More Hispanic Ad Dollars. Reynolds, Mike // Multichannel News;9/2/2002, Vol. 23 Issue 35, p22 

    Reports the guide of Cabletelevision Advertising Bureau (CAB) on Hispanic advertising dollars and Spanish-language networks in the U.S. Dissemination of the guide to executives with companies, agencies, and multiple-system operators; Provision of the guide on information on Hispanic household...

  • THIS JUST IN.  // Multichannel News;4/28/2003, Vol. 24 Issue 17, p2 

    Presents news briefs related to cable television industry in the U.S. as of April 28, 2003. Supply of short-term video news and preview programs to high-speed Internet subscribers by College Sports Television; Contenders for the post of chief executive officer for Cabletelevision Advertising...

  • Local Ad Reps Upbeat at CAB. Menichini, Mike // Electronic Media;06/14/99, Vol. 18 Issue 24, p32 

    Highlights Cabletelevision Advertising Bureau's Local Cable Sales Management Conference held in June 1999. Anticipation of changes in the cable industry in the United States as a result of mergers and acquisitions; Satisfaction over the financial performance of the industry in the first quarter...

  • CAB Local Accentuates the Positive. Forkan, Jim // Multichannel News;7/1/2002, Vol. 23 Issue 26, p10 

    Highlights the Cabletelevision Advertising Bureau Local Cable Sales Management Conference held in Salt Lake City, Utah. Theme of the convention; Participants of the event; Program and activities; Topics discussed.

  • Cable's Upfront Trifecta. Reynolds, Mike // Multichannel News;9/13/2010, Vol. 31 Issue 34, p6 

    The article reports on the estimation by Cabletelevision Advertising Bureau that over 8 billion dollars in upfront buys were garned by the ad-supported cable for the upcoming television campaign.

  • CAB '07 Brews Up Ad Dialogue at Cable Show. Schley, Stewart // Multichannel News;5/7/2007, Vol. 28 Issue 19, p1A 

    The article offers information on the "2007 Sales Management Conference" by the Cabletelevision Advertising Bureau (CAB) in the U.S. on May 8, 2007.

  • MSOs at CAB Local: Maintain the Core. Forkan, Jim // Multichannel News;06/12/2000, Vol. 21 Issue 24, p10 

    Discusses the issues tackled at the Cabletelevision Advertising Bureau's 2000 Local Sales Management Conference in Denver, Colorado. Issues that cable operators must address first; Caution expressed by MSO sales executives regarding the industry's focus on its traditional business; Market...

  • CAB Starts Search to Replace Ostrow. Forkan, Jim // Multichannel News;8/19/2002, Vol. 23 Issue 33, p18 

    Reports on the search to replace the position of chief executive officer Joseph Ostrow of Cabletelevision Advertising Bureau in the U.S. Convention of executives and search committees for the successor of Ostrow; Basis of the recruitment of the executive for the position; Candidacy of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics