Affiliate Squads' New Plays Still Require Lots of Locals

Moss, Linda
November 2001
Multichannel News;11/26/2001, Vol. 22 Issue 48, p1
Focuses on the restructuring of an affiliate-sales force of the cable networks. Creation of a broadband and interactive television sales unit of ESPN; Challenge of the affiliate-sales forces on quality programming; renewal for the regional sports networks of Fox.


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