TITLE

Sferra gets 'high' retail marks on 1,020-count sheeting

PUB. DATE
November 2001
SOURCE
Home Textiles Today;11/26/2001, Vol. 23 Issue 13, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the sales of bed linen manufacturer Sferra Bros. at 1000-count sheet in New York. Identification of the product as Millesimo; Provision of brochures and postcards for distribution to customers; Difficulties meeting product demand; Sales garnered from Internet advertising; Attitudes of customers regarding bedding.
ACCESSION #
5584913

 

Related Articles

  • Dean Miller: riding the waves of fashion to bedding biz.  // Home Textiles Today;11/26/2001, Vol. 23 Issue 13, p10 

    Features the development of bedding company Dean Miller Print Bedding based in Santa Ana, California. Profiles of founders Edward McLean and Doug Smith; Manifestation of the initial capital of the business; Allusion of the company name to surfing; Presentation of the products of the company.

  • Some readers bugged by store's bed bug pix. Perry, David // Furniture/Today;8/16/2004, Vol. 28 Issue 49, p52 

    Presents views on the marketing strategy of bedding manufacturers in the United States. Depiction of bedbugs and other insects strategically placed in advertisements to entice consumers to purchase quality furniture; Tendency for small companies to resort to deceptive advertising; Impact of...

  • Little Opinions. Facenda, Vanessa L. // Retail Merchandiser;Jun2000, Vol. 40 Issue 6, p80 

    Provides information on the children's bedding products introduced by the Pillowtex company. Description of the designs and patterns used by Pillowtex for its bedding products; Remarks from Bob Hamilton, company's vice president of advertising, on demographic marketing strategy.

  • Duvets lead in textiles growth.  // Cabinet Maker;02/23/2001, Issue 5226, p4 

    Reports the growth of the household textiles market in Great Britain. Statistical figures gathered from AMA Research; Composition of the bedlinen sector; Value of the filled products market.

  • Top of Bed Sitting Pretty on the Web. ROWEN, JILL // Home Textiles Today;4/29/2013, Vol. 34 Issue 11, p8 

    The article offers information on a marketing research conducted by the journal to determine the benefits from the online marketing of the bedding categories in the home textiles industry. It reports that the online sales of bedding materials rose by 2.2 percent in the year 2012 which is equal...

  • Upgraded aesthetics give new Posturepedic pizzazz.  // Furniture/Today;12/8/2003, Vol. 28 Issue 14, p27 

    Focuses on the improvements of the production designs and quality of the Posturepedic line which have brought a significant impact on the household linens industry. Changes on the labels of the product; Developments in the fabric construction of the product; Impact of the uniformity of the...

  • Newest shades fading to gray. Slott, Mira // Home Textiles Today;03/20/2000, Vol. 21 Issue 28, p1 

    Reports on the increased popularity of gray in the solid-color sheeting industry in the United States in 2000. Increasing number of leading solid-color sheeting manufacturers that are trending toward a graying, dusting and blackening of colors; Pillowtex's launch of a black sheet geometrically...

  • COMFORTERS/BEDSPREADS.  // Home Textiles Today;01/01/2001, Vol. 22 Issue 17, p12 

    Ranks the top manufacturers of comforters and bedspreads in the United States. Top position taken by Springs; Comparison between 1999 and 2000 sales; Financial problems of Pillowtex; Plan of WestPoint Stevens to increase market share.

  • SHEETS & PILLOW CASES.  // Home Textiles Today;01/01/2001, Vol. 22 Issue 17, p16 

    Ranks the top manufacturers of sheets and pillowcases in the United States. Top position taken by WestPoint Stevens; Comparison between 1999 and 2000 sales; Decision of Springmaid and WestPoint Stevens to shift department store brands into the mass market.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics