Sferra gets 'high' retail marks on 1,020-count sheeting

November 2001
Home Textiles Today;11/26/2001, Vol. 23 Issue 13, p8
Trade Publication
Reports the sales of bed linen manufacturer Sferra Bros. at 1000-count sheet in New York. Identification of the product as Millesimo; Provision of brochures and postcards for distribution to customers; Difficulties meeting product demand; Sales garnered from Internet advertising; Attitudes of customers regarding bedding.


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