TITLE

Revisions to the 'Green Guides'

AUTHOR(S)
Bergeson, Lynn L.
PUB. DATE
December 2010
SOURCE
Pollution Engineering;Dec2010, Vol. 42 Issue 12, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the revisions to the Guides for the Use of Environmental Marketing Claims (Green Guides) released by the Federal Trade Commission (FTC) in October 2010. It states that the changes made to the guidance warn the marketers from creating unqualified general claims that their product is environmentally friendly. It mentions that the Green Guides suggests the marketers to use the terms such as degradable, compostable, and recyclable.
ACCESSION #
55818749

 

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