Revisions to the 'Green Guides'

Bergeson, Lynn L.
December 2010
Pollution Engineering;Dec2010, Vol. 42 Issue 12, p11
Trade Publication
The article focuses on the revisions to the Guides for the Use of Environmental Marketing Claims (Green Guides) released by the Federal Trade Commission (FTC) in October 2010. It states that the changes made to the guidance warn the marketers from creating unqualified general claims that their product is environmentally friendly. It mentions that the Green Guides suggests the marketers to use the terms such as degradable, compostable, and recyclable.


Related Articles

  • FTC Tightens Green Marketing Claims. TELESCA, JENNA // SN: Supermarket News;12/6/2010, Vol. 58 Issue 49, p34 

    The article mentions about the changes suggested by the U.S. Federal Trade Commission (FTC) to its Green Guides. It mentions that the FTC has proposed changes in order to reduce the gap between environmental marketing claims and consumer assumptions. It further mentions that there will be...

  • How Green Is Your Stuff. Stern, Linda // Newsweek;3/3/2008, Vol. 151 Issue 9, p50 

    This article reports that the U.S. Federal Trade Commission is providing consumers with new guidance for determining which products are environmentally-friendly when many labels can be deceptive. People are urged to look for government-regulated descriptors like the words organic or recycled, as...

  • An Overview of the FTC's New and Improved Green Guides. Shaheen, Randal; Mudge, Amy Ralph // Antitrust Source;Dec2012, p1 

    The article examines the Guides for the Use of Environmental Marketing Claims or 2012 Green Guides by the U.S. Federal Trade Commission. The new version differs from previous guides in the clarification and revision of provisions that were in the Prior Green Guides, elevation of claims that were...

  • How to Avoid "Greenwashing" Your Product. Simmons, Charles // Products Finishing;Dec2010, Vol. 75 Issue 3, p24 

    The article offers tips on how to avoid greenwashing products in the U.S. The author suggests that companies follow the Federal Trade Commission (FTC) Guide to avoid baffling environmental claims. To avoid flawed and misleading claims, he recommends substantiation of claims by credible and...

  • New US FTC Green Guides.  // Indian Textile Journal;Mar2013, Vol. 123 Issue 6, p16 

    The article focuses on the revised "Green Guides" issued by the U.S. Federal Trade Commission (FTC) on October 1, 2012 that guides companies on the requirements for claiming environmental-friendly products. It says that the guidance lacks the force of law; however claims that are inconsistent to...

  • State your claim.  // EPA Journal;Jul/Aug92, Vol. 18 Issue 3, p10 

    Presents summary definitions paraphrased from the guidelines provided by the Federal Trade Commission concerning environmental claims on products. Includes definitions of recyclable products; Recycled content; Compostable products; Degradable/biodegradable products; Ozone safe products;...

  • GIVE GREEN GIFTS WITHOUT BREAKING THE BANK. Morris, Marcus // Outlook Weekly;12/11/2008, Vol. 13 Issue 24, p22 

    The article presents information on the significance of colors in personalizing handmade gifts from recycled materials for the holiday season. The green color represents nature and peaceful feeling. It is stated that colors influence one's emotions or thinking. A list of gifts based on the...

  • FTC Starts Enforcing Red Flags Rule.  // Information Management Journal;Jul/Aug2010, Vol. 44 Issue 4, p19 

    The article reports on the enforcement of the Red Flags rule by the Federal Trade Commission (FTC) that mandates the imposition of the provisions of the Fair and Accurate Credit Transactions Act in the U.S.

  • R-100 PAINT?  // Green Builder Magazine;Apr2013, Vol. 8 Issue 4, p5 

    The article reports that an insulation marketer in Florida was found to have violated the rule of the U.S. Federal Trade Commission requiring accuracy in R-value statements.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics