Hardee's to mimic Carl's $3.95 '$6 burger' promo
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Reports that in April 1998 Hardee's Food, the fourth-largest hamburger chain in the United States, launched a $500 million advertising campaign aimed at rebuilding its brand equity and reversing a continuing decline in sales. Decision to end the company's tradition of limited-time offers; Sales...
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- Leap Shoots Star for Hardee's. Jensen, Trevor // Adweek Midwest Edition;02/01/99, Vol. 40 Issue 5, p2
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- When this campaign. Baar, Aaron // Adweek Eastern Edition;12/8/1997, Vol. 38 Issue 49, p42
Focuses on Clarity Coverdale Fury which makes an advertising campaign for Hardee's. Message depicted on Hardee's advertisement which distinguished it from McDonald's and Burger King.
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Evaluates the advertising campaign launched by Hardee's for its Real Lean Deluxe hamburger. Fat content of the burger; Criticism on the hamburger of McDonald's.
- Hardee's changes ad agencies, plans 'Food-focused' campaign. Cebrzynski, Gregg // Nation's Restaurant News;11/02/98, Vol. 32 Issue 44, p3
Reports on North Carolina-based Hardee's Food System Inc.'s adoption of advertising agency Leap Partnership of Chicago, Illinois for its ad campaign in the country. Reasons why Hardee dropped its contract with Hedge of New York; Leap's quality-focused strategy.
- Spots: Hardee's. // Advertising Age;10/4/2004, Vol. 75 Issue 40, p82
Features the advertising campaign created by Mendelsohn/Zien for the Thickburgers at Hardee's Food Systems Inc. which involved politicians.
- Hardee's serves up four finalists. MacArthur, Kate; Linnett, Richard // Advertising Age;10/9/2000, Vol. 71 Issue 42, p98
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