Financial Planning Association

December 2010
Journal of Financial Planning;Dec2010, Vol. 23 Issue 12, Special section p16
Academic Journal
The article offers information on the online survey initiated by the Financial Planning Association (FPA) for members in the U.S. It discusses that the Member Loyalty Study was conducted to determine the factors that contribute to member satisfaction, to understand members' needs and expectations, and to know their reasons for joining the FPA. It concludes that awareness of benefits and participation are factors for loyalty and that the results of the survey were used to improve the FPA.


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