TITLE

The Branch As The Brand

AUTHOR(S)
Birch, Ray
PUB. DATE
November 2010
SOURCE
Credit Union Journal;11/29/2010, Vol. 14 Issue 48, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines TruStone Financial Credit Union Co.'s marketing advertisement strategy. Lisa Palma, vice president of member services, mentions that recognizing that employees delivers the credit union brand in the same level as that of a paid advertising has helped the credit union project its new image in the market. Palma also notes that the company sets branch performance objectives to maintain its status.
ACCESSION #
55741749

 

Related Articles

  • TruStone Acquires Failed CU. Roberts, Ed // American Banker;8/2/2012, Vol. 177 Issue 119, p10 

    The article notes the failed Wisconsin credit union, A M Community Credit Union, was purchased by TruStone Financial Federal Credit Union in Minnesota from the National Credit Union Administration.

  • Regulation & Technology Drive Credit Union Mergers. Diakantonis, Demitri // Mergers & Acquisitions Report;10/6/2015, p1 

    Consolidation is inevitable for credit unions looking to bring members better services, says TruStone Financial CEO Tim Bosiacki

  • Success is Standing Out, Not Fitting In. DI GIOVANNI, MYRIAM // Credit Union Times;3/25/2015, Vol. 26 Issue 10, p6 

    The article talks about Katie Grindeland, vice president of marketing at TruStone Financial Credit Union, Plymouth, Minnesota. The article talks about how she began her career in Credit Union Service Organization (CUSO) in New Brighton at CU Companies. Topics include challenges faced by credit...

  • Ensure Your Agency Dollars Aren't Lost In Clutter. Bator, Ken // Credit Union Journal;2/4/2002, Vol. 6 Issue 5, p4 

    Asserts that the credit union's brand and manner in which it is communicated need to be diligently managed. Two patterns of the usual working arrangement between the advertising agencies or design firms and credit unions; Advice for credit union marketing executives when dealing with an ad...

  • Helping Homeowners Anticipate Big-Ticket Buys Is Named Best Idea.  // Credit Union Journal;10/24/2011, Vol. 15 Issue 41, p39 

    The article reports that HomeTrak idea proposed by Blackhawk Community Credit Union (CU) chief offering officer (COO) Lisa Palma has won the Ideal Idol competition sponsored by Filene in Madison, Wisconsin.

  • Super Hero Yields Super Results. Bartlett, Michael // Credit Union Journal;11/29/2010, Vol. 14 Issue 48, p26 

    The article reports that Xceed Financial Credit Union Co. has been using super hero slogans to advertise its brand name as part of the Credit Unions' Seek More Campaigns in the U.S.

  • Don't Be Good At Sales, Be Excellent Problem-Solvers. Kendall, Dick // Credit Union Journal;10/30/2006, Vol. 10 Issue 43, p6 

    The article reflects on the authors view on the significance of problem-solving capabilities for credit union personnel. The author stresses that it is because customers seek solutions to their needs. He points that thinking is not enough, but rather, efforts to educate and fully serve is what...

  • What's your line? Campbell, Murray // AdMedia;Feb2007, Vol. 22 Issue 1, p44 

    The article focuses on the truth behind brand straplines. Good straplines are classified into those that sum up the essence of the brand story, and those that state what the company can consistently deliver to their customers. The author believes banks put themselves in a vulnerable position...

  • Why the pen should still be mightier than the edit suite. Harrison, Andrew // Marketing Week;9/23/2010, Vol. 33 Issue 39, p10 

    The author discusses the value of good writing when delivering services to clients. He mentions the rise of comic strip, in which creative teams are made up of two art directors rather than the traditional art director and copywriter when advertising brands. He suggests media owners and agencies...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics