The Branch As The Brand

Birch, Ray
November 2010
Credit Union Journal;11/29/2010, Vol. 14 Issue 48, p22
Trade Publication
The article examines TruStone Financial Credit Union Co.'s marketing advertisement strategy. Lisa Palma, vice president of member services, mentions that recognizing that employees delivers the credit union brand in the same level as that of a paid advertising has helped the credit union project its new image in the market. Palma also notes that the company sets branch performance objectives to maintain its status.


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