Marketing Makeover Revisited

Bartlett, Michael
November 2010
Credit Union Journal;11/29/2010, Vol. 14 Issue 48, p20
Trade Publication
The article examines the marketing strategies of Horizons North Credit Union Co. which contribute to its revenue increases in 2010. Business development director of Horizons, Krista Burnell mentions that sharp loan increases and checking penetration to various managements has earned the company an award as Credit Union Journal Best Practices award. It also notes that the company also began on a direct mail campaign.


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