TITLE

Marketing Makeover Revisited

AUTHOR(S)
Bartlett, Michael
PUB. DATE
November 2010
SOURCE
Credit Union Journal;11/29/2010, Vol. 14 Issue 48, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the marketing strategies of Horizons North Credit Union Co. which contribute to its revenue increases in 2010. Business development director of Horizons, Krista Burnell mentions that sharp loan increases and checking penetration to various managements has earned the company an award as Credit Union Journal Best Practices award. It also notes that the company also began on a direct mail campaign.
ACCESSION #
55741603

 

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