TITLE

Premier League to test pay-TV's value

AUTHOR(S)
Fry, Andy
PUB. DATE
August 2001
SOURCE
Marketing (00253650);8/16/2001, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the benefits of pay-per-view football for advertisers and television viewers in Great Britain. Generation of revenues for the advertiser; Creation of consumer awareness; Expansion of options of audiences in their viewing of sports broadcasts.
ACCESSION #
5566689

 

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