TITLE

Editorial

PUB. DATE
October 2001
SOURCE
Marketing Event;Oct2001, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the state of the marketing industry as of October 2001. Impact of the terrorist attacks in the United States in September; Description of the field marketing discipline; Appraisal of successful marketing campaigns.
ACCESSION #
5566469

 

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