TITLE

A man goes into a bar

PUB. DATE
October 2001
SOURCE
Marketing Event;Oct2001, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of Saint James Homes for its product One SE8 in London, England which targeted bars. Use of undercover customers; Deployment of hitchhikers in major roads.
ACCESSION #
5566456

 

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