TITLE

Briefs

PUB. DATE
October 2001
SOURCE
Marketing Event;Oct2001, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing as of October 2001. Categories for the Queen's Award for Enterprise in 2002; Appointment of the Early Action Group by Fresh RM as a contractor for Hotelympia; Model launched by brand experience agency RPM to measure the impact of experiential marketing.
ACCESSION #
5566356

 

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