TITLE

Don't confuse branding, marketing

AUTHOR(S)
Sloan, Carole
PUB. DATE
November 2001
SOURCE
Furniture/Today;11/19/2001, Vol. 26 Issue 11, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the confusion between branding and marketing in the United States. Association of designers and celebrities with furnishings programs; Use of brand names as marketing tool; Distinction between branding and marketing.
ACCESSION #
5563730

 

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