TITLE

0 percent revs up GM BuyPower

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
October 2001
SOURCE
Automotive News;10/29/2001, Vol. 76 Issue 5955, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of the initiation of Keep America Rolling, a zero financing incentive program on the buyer Web site of General Motors Corp. in the United States. Increase in average online traffic; Goal of the marketing program of the company; Extension of the program schedule.
ACCESSION #
5562575

 

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