Audi dedicates $25 million to A4 marketing budget

Halliday, Jean
October 2001
Automotive News;10/29/2001, Vol. 76 Issue 5955, p22
Trade Publication
Reports the introduction of the 2002 model of A4 sports sedan with a large launch budget by Audi of America Inc. in the United States. Claims of the National Advertising Manager Mary Ann Wilson on the budget; Introduction of the 2002 model three series line on national cable and spot television; Increase in sales on entry-level luxury lines.


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