The Planner's Mission

Morrow, Edwin P.
April 1996
Journal of Financial Planning;Apr96, Vol. 9 Issue 2, p83
Academic Journal
This article highlights the importance of a mission statement to a financial planner and suggests several opportunities for developing a clearer, more precise mission statement. Recent statistics show that roughly 50 percent of all business and professional organizations have developed a formal mission statement. Of these, the top-performing companies are far more likely to have well-developed mission statements is a declaration of the nature and scope of the business, its markets, values and priorities. It is the foundational philosophy that steers the corporate culture and drives the organization. It may include a description of the business, its product lines, market concentration, and growth focus. Developing the mission statement takes much time and thought. It is not simply a matter of creating a quick definition and loose policies, it is, instead, a task of thoroughly analyzing the true purpose and nature of the firm, what it stands for, its goals and its philosophies. The true test of any mission statement is its acceptance and application by the firm.


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