Tales Will Tell

Wagner, Richard B.; Kinder, George D.
April 1996
Journal of Financial Planning;Apr96, Vol. 9 Issue 2, p30
Academic Journal
This article focuses on the human/money dynamic by citing some popular tales. Everyone knows that money is more than a means of exchange or denoter of value--it gets into the minds and daily lives like nothing else. Needing it, getting it, spending it, giving it (and all the parts in between)--each person's money issues are constant and nagging companions. Unfortunately, the emotional aspects of money generally have been neglected in a planner's training as financial planning practitioners. Wealth and money wisdom have deep roots. Without question, the best of the breed grounds in folklore and morality task. Not only were these morals mother's milk for many, they also constituted people's spiritual hard-wiring. Furthermore, these rules reflect core truths and the hardened judgments of predecessor generations. They are profound and powerful, yet simple. Most importantly, they provide structures and instructions that serve consistently and well in one's individual journey. Giving texture to life and life to simplicity, morality tales guide with universal, cross-cultural wisdom and humor.


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