Soul Counts

Wagner, Richard B.
June 1996
Journal of Financial Planning;Jun96, Vol. 9 Issue 3, p28
Academic Journal
This article discusses the dilemma faced by businessman, which involves the issue of soul searching while using various means to make money. This has implications for both sales and duty. For example, soul issues take one straight to buying decisions. Large financial services institutions may seem impersonal, but their national advertising campaigns confirm the importance of soul with regard to money. Their appeals generally are made to either technical prowess or any of the seven deadly sins, as more commonly typifies comparable campaigns of organizations in other industries. Several recent books have explored this enigma, including Thomas Moore's "Care of the Soul," David Whyte's "The Heart Aroused," and Benjamin Sells' "The Soul of the Law." The first two speak to individuals, at home and work respectively. The third looks at professions. As contexts for broader theses, Whyte and Moore each describe soul in deep relief. Each asserts soul to be insusceptible in precise definition yet essential to functional human enterprise. Sells uses skills as a lawyer, psychotherapist and religious philosopher to literally psychoanalyze the souls of professions in general, and law, in particular.


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