Making Your Presentation Visual

Morrow, Edwin P.
August 1996
Journal of Financial Planning;Aug1996, Vol. 9 Issue 4, p78
Academic Journal
The article discusses the visual component of a presentation, which, if developed carefully and professionally, will leave prospective clients with a positive, lasting impression. The best method for displaying computer presentations is a video projector. These used to cost $15,000 to $25,000 but have come down significantly. However, the presentation will have more impact if there are no lights reflecting directly on the screen. Wall wash lights and spots that do not shine on the screen are desirable. The second choice is a video panel that uses an overhead projector for light. This increases the number of equipment components. The third choice is a large computer monitor-17 inches to 23 inches. The fourth choice is a 15-inch monitor. The fifth choice is an active matrix display on a laptop computer. The passive matrix panels fade substantially when the angle veers off from 90 degrees. It is difficult for a planner to see this clearly when positioning the viewing for the prospect. New video projector units are extremely effective. The use of audiovisuals will require careful attention to lighting.


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