Are You Using Checklists?

Morrow, Ed
October 1995
Journal of Financial Planning;Oct95, Vol. 8 Issue 4, p151
Academic Journal
This article focuses on important points that must be kept in mind by financial planners and advisers in their profession. Despite years of formal and professional education, conference attendance, and hundreds of client interviews, it is inevitable that they make some professional mistakes. Financial advisors fall in love with certain techniques or products. As they learn to identify and solve a problem. They recognize that they can repeat the technique with other clients. All too easily they become the thoroughbred race horse, with blinders on to avoid distractions, charging down the backstretch. Unfortunately,the future is not as predictable as a racecourse. The human mind is a marvelous thing. It filters out most of what we know, to allow us to concentrate on important issues. This represents the difference between what we know and what we can consciously recall. Client has a right to expect that a Certified Financial Planner practitioner, is going to provide advice on the things the client should be doing for financial security. Planner's experience, education, and professional training raise the client's expectations to a higher level.


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