Mini-Speaker's Bureau: Do It Yourself

Melchinger, John H.
December 1996
Journal of Financial Planning;Dec1996, Vol. 9 Issue 6, p80
Academic Journal
The influence granted to people who do public speaking well is truly remarkable. It's worth the effort to he invited to speak to the right group. One way to reach that right group is through a speaker's bureau--an organized, systematic way to offer contemporary topics and effective speakers to groups looking for such presenters. Conventional wisdom says to offer to speak on financial topics. After all, presenters are expert in at least one financial topic they are sure the world wants to know about, right? Conventional wisdom is, of course, conventional, which doesn't necessarily draw crowds. One can showcase his unique situational expertise; that special knowledge and experience one has for solving issues with people in certain situations. "Financial Decision-Making for Parents of Children Who Cannot Cope," for instance, would cover the special issues faced by the parents of children who are permanently disabled and will require constant care, and those whose parents recognize that they will never be able to manage large amounts of money. If one believes that making speeches unrelated to his profession does not produce clients, he is absolutely right.


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