Should We Manage Expectations or Money?

Diliberto, Roy T.
February 1996
Journal of Financial Planning;Feb1996, Vol. 9 Issue 1, p97
Academic Journal
The financial planning profession is at one of those crossroads where a wrong turn can derail years of progress and achievement. The answers were surprisingly consistent. They mentioned trust, integrity, and willingness to be available when they needed questions answered. Virtually every response was relationship oriented. Nobody mentioned investment performance and returns. The article interrogates what causes a mutual fund to act as it does and what asset classes the portfolio tends to track. These interesting academic discussions represent a shift in emphasis among members of the financial planning profession: from client management to numbers management. If this shift continues, the distinction between financial planner and money managers may disappear.


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