Walking That Lonesome Valley

Wagner, Richard B.
August 1996
Journal of Financial Planning;Aug1996, Vol. 9 Issue 4, p28
Academic Journal
The article presents the author's comment on the aspect of financial planning process. He says that the clients interests are placed above other interests. But unfortunately, impartiality is not enough when working with a force as intimate, symbolic, cultural and powerful as money. Clients need objectivity for more than product recommendations. The author says that they are integral components of the complex processes and relationships known as "financial planning." They as practitioners, affect planning processes as much with their unarticulated or unintended attitudes. He also suggests to maintain objectivity and place client interests first, they must be aware of their own money values and relationships. He further says that the most rewarding method has been the "Money Autobiography." An intensely intimate exercise in personal discovery and full self-disclosure, this is an invaluable tool for self-understanding. Lastly he suggests some exercises that are personally rewarding and professionally invigorating.


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