TITLE

ANZSI promotion and publicity (P&P)

AUTHOR(S)
Russell, Mary; McMaster, Max
PUB. DATE
December 2010
SOURCE
Indexer;Dec2010, Vol. 28 Issue 4, p167
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on the actions of the Promotion and Publicity (P&P) Committee of the Australian and New Zealand Society of Indexers (ANZSI). It discusses three aims of its publicity approach, including promoting indexing to a wide community, promoting the professional qualifications of indexers, and promoting the organization itself. Various promotion techniques are mentioned including distributing bookmarks, taking advantage of media attention to gain members, and offering indexing training. Other topics include the brand identity of ANZSI, indexer advertisements, and annual report indexes.
ACCESSION #
55572718

 

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