Browser Vs. App: Which Is Better?

Berg, Andrew
December 2010
Wireless Week;Dec2010, Vol. 17 Issue 6, p6
Trade Publication
The article reports on the surveys by Adobe Systems Inc.'s Omniture division and Orange which found that end-users prefer mobile browsers to apps in the U.S. It states that the study are indicating that the battle between apps and mobile browser is not over. It notes that many companies are choosing between SMS and in-app advertising for their mobile campaigns, in which a similar choice should be made when rolling out a native mobile app or a browser-based solution.


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