TITLE

TURBULENCE IN OUTDOOR RETAIL SALES UNVEILS NEW CONSUMER DEMANDS

PUB. DATE
October 2010
SOURCE
SGB;Oct/Nov2010, Vol. 43 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the financial performance of outdoor sporting goods manufacturers and retailers for 2010 in the U.S. and highlights the change in consumer demands. It is stated that retail sales of all outdoor products increased from 6.21 billion dollars to 6.47 billion dollars as compared to 2009. Rise in hardgoods sale is stated to be influenced by customers desire to "purchase an experience" instead of buying for aspirational merchandise.
ACCESSION #
55538375

 

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