October 2010
SGB;Oct/Nov2010, Vol. 43 Issue 5, p13
Trade Publication
The article presents news briefs from the sporting goods industry. It is stated that Puma AG Rudolf Dassler Sport will merge into a new Sport & Lifestyle division of its parent company PPR and renamed as Puma SE after the annual shareholder meeting in 2011. Launch of Fremont, the first-running shoe manufactured by Chinese footwear company Li Ning Co. Ltd., in the U.S. markets, is discussed. Also stated is the acquisition of Gear 2000 Inc. by Sports Supply Group (SSG).


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