October 2010
SGB;Oct/Nov2010, Vol. 43 Issue 5, p12
Trade Publication
The article presents the winners of National Football League's (NFL) apparel licensing contract for the 2012 season in the U.S. It is stated that Nike Inc. has won on-field uniform rights by defeating both Reebok International Ltd., its parent Adidas AG, and Under Armour Inc. Information on distribution rights for all on-field, sideline and locker room caps given to New Era Cap Co. and outwear license for the mass-market and mid-tier channel given to G-III Apparel Group Ltd. are also given.


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