TITLE

OUR VALENTINE GIFT TO YOU: THE RELATIONSHIP ISSUE

AUTHOR(S)
Pollack, Judann
PUB. DATE
February 2011
SOURCE
Advertising Age;2/14/2011, Vol. 82 Issue 7, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction is presented to the articles published in this issue on relationship marketing including one by Natalie Zmuda on retail customization programs, one by Edmund Lee on marketers' use of the online social network Facebook, and one by Brian Steinberg on the reality television program "The Bachelor."
ACCESSION #
55510405

 

Related Articles

  • OUR VALENTINE GIFT TO YOU: THE RELATIONSHIP ISSUE. Pollack, Judann // Advertising Age;2/14/2011, Vol. 82 Issue 7, p2 

    An introduction is presented to the articles published in this issue on relationship marketing including one by Natalie Zmuda on retail customization programs, one by Edmund Lee on marketers' use of the online social network Facebook, and one by Brian Steinberg on the reality television program...

  • Is this a proper relationship or just a fling? Braune, Jeremy // Marketing (00253650);10/28/1999, p16 

    Discusses a survey conducted by Brann Consulting which asked consumers to categorize their relationships with brands they used regularly. Factors that influence the quality of the relationship between consumers and brands; Debate over the effectiveness of relationship marketing in building...

  • The hunter gets captured by the game. Solomon, Michael R. // Marketing Research;Spring2005, Vol. 17 Issue 1, p26 

    The article contends that creative marketers can capitalize on consumers' engagement in the marketplace to stage events, both offline and online, that blur the boundaries between production and consumption. Approaches like relationship marketing, micromarketing, permission marketing, and 1:1...

  • VARTOTOJŲ LOJALUMO LYGIŲ IDENTIFIKAVIMAS VERSLAS-VERSLUI RINKOJE SANTYKIŲ RINKODAROS KONTEKSTE. Žvirelienė, Renata; Kvedaras, Modestas // Management Theory & Studies for Rural Business & Infrastructure ;2011, Vol. 28 Issue 4, p172 

    Transformation processes occurring in business pose new requirements to companies when attracting customers and building their loyalty, thus encouraging to search for opportunities to apply new business concepts. Taking this into account, a scientific problem becomes evident, which is elaborated...

  • 49Customer data. Allen, Robin Lee // Nation's Restaurant News;1/23/2012, Vol. 46 Issue 2, p50 

    The article reports that recording of uncaptured data about customers' buying patterns through improved tracking technologies of customer loyalty programs are helping restaurants to drive its sales. It is stated that Red Robin launched its new loyalty program in January 2011 to communicate with...

  • Why Spock Needs Kirk. Rogovin, Peter // Adweek;2/23/2009, Vol. 50 Issue 8, Special Section p4 

    The author offers opinions on branding in marketing. The recession is said to have convinced many marketers that appeals to consumers' practical concerns, stressing value and utility, are the only means of building brand loyalty. The author disagrees, saying that the disruption of the recession...

  • The Effects of Buyers' Intentions to Learn Price Information on Price Encoding. Mazumdar, Tridib; Monroe, Kent B. // Journal of Retailing;Spring90, Vol. 66 Issue 1, p15 

    The study examined the effects the following two variables have on encoding: (1) the relative intention to learn specific price information, and (2) brand choice decisions. Since it is not feasible to determine directly in what form the price information is encoded in memory, this study uses...

  • Exploring the Potential Impact of Relationship Characteristics and Customer Attributes on the Outcomes of Third-party Logistics Arrangements. Knemeyer, A. Michael; Murphy, Paul R. // Transportation Journal (American Society of Transportation & Log;Winter2005, Vol. 44 Issue 1, p5 

    This article uses a relationship marketing perspective as the basis for evaluating third-party logistics arrangements. In particular, the study investigates whether 3PL relationship outcomes (e.g., customer retention, service recovery) are influenced by select relationship characteristics (e.g.,...

  • Does Relationship Marketing Exist in Cyberspace? Ha Lau Ching; Ellis, Paul // Management International Review (MIR);2006 5th Quarter, Vol. 46 Issue 5, p557 

    A central tenet of relationship marketing is that exchanges can be classified on a continuum ranging from episodic transactions to relational exchanges embedded in social bonds. The aim of this study is to assess whether the unique transacting properties of the Internet (e.g., interactivity,...

  • RELATIONSHIP MARKETING -- THEORETICAL CONSIDERATION. Cătoiu, Iacob; Ţichindelean, Mihai // Annales Universitatis Apulensis - Series Oeconomica;2012, Vol. 14 Issue 2, p655 

    The purpose of the paper is to propose a set of research perspectives for the relationship marketing theory. A comprehensive literature review is undertaken which entails three different understandings of relationship marketing. First, relationship marketing is considered as a marketing strategy...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics