TITLE

IGTO targets mid-luxury UK market

PUB. DATE
November 2010
SOURCE
Travel Weekly (UK);Nov2010 Israel Supplement, Vol. 5, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Israel Government Tourist Office (IGTO) is preparing itself for increased number of tourists from Great Britain in 2011. The IGTO is spending 1 million pound for two targeted advertising campaigns in order to raise awareness about the country among tourists. Cox & Kings Ltd. has added Israel in its 2011 Middle East brochure with options such as short breaks, private itineraries and escorted group tours.
ACCESSION #
55505194

 

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