TITLE

Postal scares change tack of direct-mail campaigns

AUTHOR(S)
Cantwell, Julie
PUB. DATE
November 2001
SOURCE
Automotive News;11/5/2001, Vol. 76 Issue 5956, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the effect of anthrax threats on the direct-mail programs of automotive marketers in the United States. Reduction of creative packaging and the content by the marketers; Fear of people to the pill bottle-shaped containers sent by Nissan Motor Corp. for the promotion of the 2002 Altima car; Response of automobile industry to the threats.
ACCESSION #
5546882

 

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