TITLE

P&O Cruises to simplify branding by unveiling three key messages

AUTHOR(S)
Hayhurst, Lee
PUB. DATE
October 2010
SOURCE
Travel Weekly (UK);10/29/2010, Vol. 5 Issue 2041, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that P&O Cruises Ltd. will soon simplify its branding and positioning by unveiling three key messages.
ACCESSION #
55462960

 

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