P&O Cruises to simplify branding by unveiling three key messages

Hayhurst, Lee
October 2010
Travel Weekly (UK);10/29/2010, Vol. 5 Issue 2041, p26
Trade Publication
The article reports that P&O Cruises Ltd. will soon simplify its branding and positioning by unveiling three key messages.


Related Articles

  • P&O new ship names.  // Travel Daily;7/11/2014, p2 

    The article reports on the confirmation by P&O Cruises on July 11, 2014 that it will rebrand its new ex-Holland America Line ships.

  • P&O Cruises to introduce 'world's largest Union flag' to livery. Banks, Tom // Design Week (Online Edition);1/20/2014, p4 

    The article reports that P & O Cruises Ltd. is launching a new livery design featuring the Great Britain's flag Union Jack, designed by the company's own design team and managed by its lead designer Andy Giles. The design will include rising sun marque from the P&O brand identity, which depicts...

  • P&O launches £7 million creative review. Cassidy, Anne // Campaign (UK);1/28/2011, Issue 4, p1 

    The article reports on the decisionsof P&O Cruises to hold a creative review on the seven million pound worth of advertising campaign after splitting with its ten-year incumbent Dare Corp. in Great Britain.

  • P&O Cruises reveals latest ports of call.  // Travel Trade Gazette UK & Ireland;4/9/2015, Issue 3142, p24 

    The article focuses on 2016-17 program launched by the P and O Cruises International Ltd. which has trips to Italy and Spain.

  • P&O Vanuatu sleepover.  // Travel Daily;6/20/2012, p8 

    The article reports on the announcement of P&O Cruises Ltd. regarding the overnight Pacific Islands experience, in which passengers will have the opportunity to see Port Vila at night.

  • P&O like no place.  // Travel Daily;7/21/2014, p1 

    The article reports on a look adopted by P&O Cruises in connection with its "Like No Place on Earth" tag-line in 2014.

  • Arnold KLP picks up P&O's £7m integrated ad account. Williams, Matt // Campaign;6/3/2011, Issue 22, p6 

    The article reports on the move of P&O Cruises to appoint Arnold KLP to handle its seven million pounds integrated advertising account to oversee all of its marketing and brand strategy in Great Britain.

  • Warship to lead 'Grand Event'  // Travel Trade Gazette UK & Ireland;3/11/2011, Issue 2950, p5 

    The article reports that a naval warship will lead all the cruise ships of the P&O Cruises Ltd. for the Grand Event as part of its 175th year anniversary celebration on July 3, 2012 in Southampton, England.

  • Win your 'royal' wedding at sea.  // Travel Trade Gazette UK & Ireland;2/4/2011, Issue 2945, p6 

    The article announces that the publication and P&O Cruises both offer readers the chance to win a royal wedding or a vow renewal ceremony in 2011 in Great Britain.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics