Toyo Tire VP gives dealers advice on up-selling

McCarron, Kathy
November 2010
Rubber & Plastics News;11/1/2010, Vol. 40 Issue 7, p11
Trade Publication
The article presents advice from Steve Hutchinson, vice president of marketing for Toyo Tire U.S.A. Corp., for tire dealership customers on how to increase profitability. He says that a tremendous impact is created by product mix on the profitability. He suggests that the dealer need to think about where that brand fits into the dealership to target brand-conscious customers.


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