OMG! Can Pharma Get Social Media Right?

Upton, Julian
November 2010
Pharmaceutical Representative;Nov2010, Vol. 40 Issue 11, p16
The article focuses on the importance of the online networking guidelines introduced by Roche Pharmaceuticals in the U.S. pharmaceutical industry. It notes that the guidelines offers information to pharmaceutical companies on how to apply social media tools in communicating with the public and key stockholders. It further discusses the 14 social media principles of Roche.


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