TITLE

OMG! Can Pharma Get Social Media Right?

AUTHOR(S)
Upton, Julian
PUB. DATE
November 2010
SOURCE
Pharmaceutical Representative;Nov2010, Vol. 40 Issue 11, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of the online networking guidelines introduced by Roche Pharmaceuticals in the U.S. pharmaceutical industry. It notes that the guidelines offers information to pharmaceutical companies on how to apply social media tools in communicating with the public and key stockholders. It further discusses the 14 social media principles of Roche.
ACCESSION #
55433859

 

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