Kite, Shane
November 2010
Bank Technology News;Nov2010, Vol. 23 Issue 11, p31
Trade Publication
The article focuses on the efforts of companies to use social media networks to manage customer services. According to marketing chief Leslie Klein of Citigroup's Global Transaction Services unit, the bank monitors social media to directly address the issues on customer services and apply the knowledge to product improvement. Attensity Group Inc. also enables users to join brand discussions by posting cyber replies. It adds that Cognito Inc. extended their services to social media monitoring.


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