Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps

Acosta, Pablo; Kim, Namsuk; Melzer, Illana; Mendoza, Ronald U.; Thelen, Nina
January 2011
Journal of World Business;Jan2011, Vol. 46 Issue 1, p50
Academic Journal
Abstract: Roughly a little under half of the world''s population is mired in poverty, most in the developing world—about 3 billion people constitute the global base of the economic pyramid. Building on earlier work by , this paper uses survey data from three countries in order to provide a clear visualization of the spatial dimension of the economic lives of the poor and their access to markets. It develops a framework that could be used to map market inclusiveness, and then applies this to a number of markets that are critical to reducing poverty and increasing human welfare: water, credit and telecommunications. These “market heat maps” help to illustrate the extent of the challenges and in some cases reveal potential opportunities in growing more inclusive markets for the poor.


Related Articles

  • Ending Africa's Poverty Trap.  // Brookings Papers on Economic Activity;2004, Issue 1, p230 

    This article disagrees with the proposal made by Jeffrey D. Sachs and colleagues in their paper regarding expansion of aid to sub-Saharan Africa, unless one could ensure that aid could be used effectively. The author argues that the aid would be wasted in the region because the people lacked the...

  • Firm Growth And Industrial Clusters: Implications For Latecomer Developing Countries. Arif, Babur Wasim; Asadi, Sajid Manzoor // IBA Business Review;2011, Vol. 6 Issue 2, p19 

    In developing countries, traditionally micro and small scale enterprises have remained present since ancient times. Certain regions excelled in production of specific items. The industrial clusters have grown in these regions spontaneously in response to the grown competition. The cluster...

  • CAUSES AND MEASURES FOR POVERTY REDUCTION IN PAKISTAN. Azam, Muhammad // Interdisciplinary Journal of Contemporary Research in Business;Mar2011, Vol. 2 Issue 11, p76 

    The present study was an attempt to examine causes of poverty, role of current poverty reduction strategy of Pakistan and to reduce poverty through human capital promotion. According to the World Bank statement about 2/3 of the World s population go to sleep hungry at night. In fact, developing...

  • Population and Poverty: New Views on an Old Controversy. Merrick, Thomas W. // International Family Planning Perspectives;Mar2002, Vol. 28 Issue 1, p41 

    Presents views on the causes of population and poverty growth conditions in the developing countries. Population growth to depend on demographic conditions of a country; Poverty to be related to the fertility conditions of couples; Contraception as a method to reduce poverty.

  • An Opportunity at Johannesburg.  // UN Chronicle;Sep-Nov2002, Vol. 39 Issue 3, p35 

    Examines the close links between environmental conditions, population trends and prospects for alleviating poverty in developing countries. Importance of expanding women's opportunities and ensuring their reproductive health and rights; Internationally agreed actions to reduce poverty;...

  • Bridging the 'Digital Divide'. Slater, Jim // Image Technology;Jun2002, Vol. 84 Issue 5, p4 

    The article reflects on the recent ITU Third World Telecommunication Development Conference in Istanbul. The conference focused on new strategies to enhance the level of access to information and telecommunications technologies throughout the world. It plans to bring applications to people that...

  • Aid, Development, and Education. Klees, Steven J. // Current Issues in Comparative Education;2011, Vol. 14 Issue 1, p3 

    The article offers information on the efficacy of the international trade in addressing poverty and inequality of developing countries worldwide. The author mentions that the international assistance has also been used in other purposes like terrorism prevention and democratization. He also...

  • AIDS/HIV -- When the State Fails: NGOs in Grassroots AIDS Care. Chikwendu, Eudora // Dialectical Anthropology;2004, Vol. 28 Issue 3/4, p245 

    The article reports that in the past quarter century HIV/AIDS has intensified poverty and suffering world wide, more so in underdeveloped countries and poor neighborhoods of cities within industrial nations. AIDS is not just a compelling moral issue, it is not just a humanitarian issue, it is...

  • CONFRONTING POVERTY IN DEVELOPING COUNTRIES.  // International Review of Modern Sociology;Autumn88, Vol. 18 Issue 2, p253 

    The article discusses several issues related to poverty in developing countries. To reduce poverty in developing countries, policymakers must first define poverty, identify the poor, and choose the policies that best help the poor. Different definitions of poverty, however, select different...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics